Direction D
What we would present to the club
The cover of what we would put in front of the president
In English
Un solo diseñoOne design only
La misma camiseta, todo el tiempo que la queráis.The same shirt, for as long as you want it.
Elegís el diseño una vez. Compramos vuestra tela y la guardamos, y podéis pedir más cuando queráis.You choose the design once. We buy your cloth and keep it, and you can order more whenever you want.
Presentado porPresented by
Everything the club gets, on one page
In English
Vuestra equipación, un solo diseñoYour kit, one design — Your own design, sublimated into the cloth, fixed for the years the deal names. The alternate kit is agreed at the same time, for a colour clash or a federation rule.
La tela, comprada de una vez y guardadaThe cloth, bought in one go and kept — We buy the fabric in the quantity the factory asks for, already dyed in your colours, and it stays in our store for as long as the design lives.
Un pedido suelto cuando haga faltaA top-up whenever you need one — Five shirts in March, or in year four, come off cloth we already hold and a pattern the factory already keeps. No minimum, and no surcharge for ordering few.
El mismo tono y el mismo precioThe same shade and the same price — Every run comes off the cloth bought at the start, so a new shirt does not look out of place beside a four-year-old one. And a repeat costs what a repeat costs, for as long as the design lives.
El patrocinador, los nombres y los dorsalesThe sponsor, the names and the numbers — They are pressed on over the finished shirt, so they change every season without touching the design underneath.
Si algún día hay que cambiar de diseñoIf the design ever has to change — A new one can be made. What it costs is written down before signing: every family buys again. It costs exactly the same today; the difference is that nobody says so.
One design, made once, in the cloth we keep
In English
Primera equipaciónHome — The club's own design, sublimated into the cloth. This is the one that stays.
Equipación visitanteAway — The same design in the second colourway, agreed at the same time as the first.
Ropa de entrenamientoTraining — From the same stored cloth, so it can be replaced the same way.
One design, and what happens across its life
In English
Al firmar · Se elige el diseño, y se elige bienWhen the deal is signed, the design is chosen, and chosen properly — It is the shirt for the next several years, so it gets more work than a one-season design. The alternate kit is agreed at the same time, for colour clashes.
Año 1 · La tela se compra de una vezYear one, the cloth is bought in one go — We buy the fabric in the quantity the factory asks for, in the club's colours, and it stays in store. The fabric minimum stops being a problem.
Cualquier año · Cinco camisetas másAny year, five more shirts — They come off cloth we already hold, with the pattern the factory already has: no waiting for material or dyeing.
Año 4 · Sigue siendo la misma camisetaYear four, it is still the same shirt — Off the same cloth, so a new shirt does not look out of place next to a four-year-old one.
Cada temporada · Lo que sí cambiaEvery season, what does change — Sponsor, names and numbers, pressed on top. A Madrid print shop does that in a day.
Al final · Nadie se queda con cajasAt the end, nobody is left with boxes — There is no expiry date, so nobody has to order short for fear of being left with stock.
The whole offer on one sheet
In English
El acuerdoThe deal
Lo que recibe el clubWhat the club gets — Its own design, sublimated and fixed for the years agreed; the cloth bought in one go and kept in the club's colours; and top-up orders whenever they are needed.
Lo que pagaWhat it pays — The same as today for custom kit. And a repeat order costs what a repeat costs, not what starting from scratch costs, for as long as the design lives.
Lo que se queda fijo, y lo que noWhat is fixed and what is not — The design is in the cloth and does not move. Sponsor, names and numbers are pressed on top and change every season.
La salida, escrita desde el principioThe way out, written in from the start — A new design can be made. It costs what it always costs: every family buys again, and we say so when the deal is signed.
The club shown here is an invented example. Nothing has been shown to any club, and no real club's badge or colours are used.