Does it work

Does a club actually want this?

Passes The best-evidenced of the four questions here. The pains are the volunteers' own words rather than our guesses: boxes in his living room, packs made up by hand, a replacement that takes weeks, a batch that can come out worse than the sample the club signed off.

Clubs that buy the cheapest deal every year name exactly these as the reason, and this direction takes the admin, the risk and the waiting off the club with one order page and one delivery day.

Whether somebody already does it has now been checked across all six markets EKANA competes in: in Spain, Britain, Germany, Ireland, Italy and Portugal, no football kit supplier found collects sizes itself, bags a named pack per child, delivers a whole club in one day, or holds that club's spares locally — every one sells kit the way a shop does, one family's order at a time.

The closest real match anywhere is a school-uniform maker in the Gulf that measures pupils on site and sorts delivery by name, which shows the idea works, just never yet for a football club.

Would enough clubs pay this price?

Passes The safest of the four: the pack stays at EKANA's price today, the cheapest custom kit a club in Madrid can buy. Nothing here is protected from being copied, and where nothing protects an offer the sensible place to price is low, which is where the price already is.

The comparison a parent makes is with what the club store charged last year: the same money, and now a named pack on one day and a replacement in days. The print shops and the German makers are cheaper for one shirt, and they sell a shirt, not a club's season.

Can we make it at that price and still earn?

Passes Yes, and it turns on three things, each of which costs less than it looks. The name goes on the bag, not into the shirt: that costs a printed label, every garment inside a size stays identical, a wrong size is a swap rather than a remake, and any unit in the spares box fits any child. Put the name in the garment and all three reverse at once.

The pack is not new work in the world: garments already come out of a run bagged, so what changes is what goes in and the order it is stacked in, which is the sort the volunteer does by hand in his living room today, moved to the factory and done against a size list we hold because we collected it.

The spares box is cheaper than what it prevents: a spare bought with the batch is an ordinary unit, while the mid-season reorder it saves is a small run, the most expensive way anything gets made.

The box is there for growth rather than loss, because children between six and fourteen grow through a size in a season, so it is weighted to the sizes they grow into; and a leftover is only lost if the design changes, which the deal fixes for its term. So the box is run down in a design's last season rather than topped up.

What would stop a club saying yes?

Passes Nobody has to learn anything. The volunteer gives up his phone list for an order page and a delivery day, which is less work than he does now. The president signs off a design and a date. Families see a sample before they pay. The factory is asked for a few extra units and for bags with names on them, a small ask to a partner we already use.

The honest hurdle is habit: a volunteer may simply prefer the method he knows, and the only way to find out is to run one club's season and ask him afterwards what he had to chase.