The close

The pitch

We dress your team and get your town behind them.

What this means

• The club looks like something worth following: one identity across the kit, the page, the sign-up and the shop, drawn and shown finished before anything is agreed. hypothesis
• Ordering stops being somebody's second job: families choose and pay for themselves against a deadline. hypothesis
• The kit arrives once, packed per player, instead of in boxes somebody sorts on a Saturday. hypothesis
• Late registrations and lost shirts have an answer that does not take four weeks. hypothesis
• Match, training, off-pitch and community wear look like one club, and the three the club never bought arrive with the one it always did. hypothesis
• People who never play for the club have something to buy, something to earn and something to wear. hypothesis
• Local businesses have something to fund and put their name beside that the town will actually wear. hypothesis

And not

• EKANA does not become an agency, and does not run the club's social media, enrolment or software.
• The club is not passive: it brings the people, the stories and the decisions about what matters locally.
• None of this is built yet. It is a designed operating model and a set of hypotheses, and the pages after this one say which is which.