The analysis
The strategy canvas
Swipe the picture sideways to see all of it.
Eliminatemeasured against the market, not against EKANA today
A brand name people know
Coordination work left with the club
Reducethe market's version of it, not the garment
Price level (to the club)
Perceived quality
Delivery speed
Breadth of catalogue (full club package)
How often the kit design is replaced
Raiseabove what the market offers
Small orders / replenishment
Club shop + payment handling
Money back to club (kit, sponsor, cut)
Flexibility of deal terms
Ease + speed of custom design
Fully custom design (not catalogue)
Createground the market does not compete on at all
The club as a community identity
Local business participation beyond sponsorship
A unified club sportswear identity
The integrated club care layer
- Big brands via distributors (Joma, Nike, Macron)
- Local sports shop (Deportes Polos type)
- Custom specialists (Aimar, Wade, Panda)
- EKANA todaycheaper than the specialists, no shop of its own
- EKANA futurethe future line, a designed target and not yet a fact; the ringed cross marks a factor moved off the bottom of the scale
Invoice moves toward 3, in line with the market. The claim under it is that the club's total cost of getting the whole job done can be lower — designed for, not yet proven, and not a claim about the shirt's price. Every existing supplier group scores 1 or 2 on these four columns, by design: this is ground nobody in the market has entered, not four factors already being fought over. The coordination-work column is a hypothesis inferred by the founders, not rated by any club.